Communication - Why It's So Important in Business

Always use common and familiar words:Use of familiar words is the most important rule of word selection in business communication. Always use common and familiar words of everyday use to make your message easily readable and understandable.Use concrete words:Use concrete words instead of abstract words in your business communication. Concrete words forms clear and sharp images in our mind as opposed to abstract words. Use single words in place of circumlocution:Avoid use of more words than required in a sentence or circumlocution to express the purpose in your business communication.Avoid long sentences:Avoid use of long sentences having many clauses and unnecessary words. The recommended average sentence length for effective business communication is between 15 to 18 words for a clear and readable style.Use technical words with care:Every profession has its own special vocabulary and technical words. Make your business writing more effective with simple and direct word, and avoid any possibility of misinterpretation of your words by the reader.Use strong and power words:Use of strong words or power words makes your business writing more forceful.